The Preppy Store, preppy aesthetic, generation alpha trends

A Dash of Style, a Burst of Sass.

Prep in your step essentials

Welcome to The Preppy Store, a showcase of all things preppy!

Whether you’re a tween, teen or adult, the “new” preppy aesthetic as defined by the Gen Alphas is fresh, fun and whimsical. As someone who leaned to the “classic” preppy style back in the 80s, I love this new re-invention.

Come browse our favorite apparel, accessories, skincare, decor, gadgets, and more — carefully curated for our sassy and stylish Preppy Girls.

Enjoy!

Lisa & Vivi xx

Come and explore My Preppy World, from DIY projects to learning how to cultivate your unique preppy style, to skincare pitfalls to avoid. Your feedback and messages are always welcome.

Read more on Preppy World →